include optimizing search engine results as well as boosting your conversion rate. However, it’s
not as easy as it sounds.
First off, SEO is centered on making your website accessible and relevant in the eyes of search engines in order to get better rankings. Conversion rate optimization, on the other hand, involves enhancing a user’s experience for higher conversions.
Simply put, the former is directed for search engines while the latter is about usability and
website visitors. A website that delivers optimal user experience while ranking high on search
engines can be hard to achieve.
Nevertheless, don’t give up because I will show you how you can have a solid set of SEO strategies that will surely increase your conversion rate.
1. Dynamic content
Dynamic content is the kind of content shown on your website that is liable to change anytime
depending on the kind of visitor you have. It varies on various factor like geography, for one.
Take, for instance, you have a visitor from the United States during national holidays, your website
will respond by displaying holiday-related products or services or display a holiday greeting.
A prime example of a website that does this is TripAdvisor. It allows you display the city and state
or country you are in on the homepage, then offers deals and recommendations of which places
to go in the city.
2. Neurodesign for better user experience
For those who are not familiar with this term, neurodesign was coined in 2012 which is defined
as a way to design things that make sense to its audience. With neurodesign, your customers’
experiences will improve, thus, helping you raise your conversion rates. And all those are by the
courtesy of aesthetics.
Having this will help you improve three important metrics including visitor’s time spent on your website, increased visits, and bounce rate, all of which are determining factors in ranking your website. In order to achieve all that, your page title must be written specifically for both users and search engines.
Modifying your titles, adding some keywords, and using catchy words will get you some attention, hence, boosting your conversion rate.
3. Video and visual elements
As I have mentioned a while ago, the time a visitor spends on your website is one of the
important aspects of building a successful website. You should know that the longer your visitors
stay on your website, the higher your ranking will be on search engines.
However, what exactly is the decent duration of stay for visiting a website? Two minute or more is already a very good time, but 30 seconds below will not do you any good.
One way to increase the visitation time of your audience is to add some video and visual elements to keep them on your site longer. Also, run some tests and evaluations to create the right changes.
4. Page load speed
If you want to further increase the time duration your visitors stay on your website, then you
should try improving your website’s loading speed. Take note that a slow page loading time
alone can cause visitors and potential customers to turn away from your website.
The longer your web pages take to load, the higher the chance that people would abandon them. But how long exactly is considered too long? For mobile phones, it would usually take 22 seconds to load one page.
However, that is already too long for mobile phone users which is why it is important to
check your site’s performance in order to improve it. You can start minimizing loading time by
using smaller images on your homepage and eliminating any sluggish widgets.
